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Newfound Magazine is a digital travel publication with a focus on food and culture stories, and the people behind them. It aims to inspire its readers to see the beauty this world has to offer, through the lens of travel, food and culture.

Newfound is a guide to encourage curiosity and discover new things. It is a carefully crafted and curated online magazine providing access to people, places and unique ways of living. The content often focuses on sustainability, nutrition, wellbeing and all things natural.

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Our readers are openminded and culturally aware, attracted to quality, travel at least twice a year, and are curious about new, interesting and nourishing places to eat, stay at and visit.

They are in their mid 20s - mid 30s, living across the world with major parts of the audience being based in the US, Europe, and Australia.

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How we can work together:

Content Creation and Pinterest Marketing -
Travel, Food, Culture

Coming from a photojournalism and magazine publishing background, Helena’s passion and strength lies in growing strong brand engagement through digital storytelling. Her unique travel stories captured via photography and writing are then shared via Pinterest with an audience of over half a million followers.


Helena offers travel stories (photos separately and/or as a package with creative copy), Pinterest marketing, and works as a travel contributor providing content creation for leading brands, company blogs, digital and print publications.

Why Pinterest?

Pinterest is a visual search engine where people look for inspiration, including specifically seeking out ideas about new places to visit and products to buy. With more than 600 million visual searches every month More than 93 percent of Pinterest users use the platform to research, plan and make purchasing decisions. There are more than 600 million visual searches every month (200 million monthly users). With pins being spread thousands of times like spiderwebs, as well as being evergreen, content shared on Pinterest drives traffic to websites years into the future.

"It has been a pleasure working with Helena on an ongoing basis. She is wholeheartedly passionate about what she does, which shines through in the work she produces. At Spoon, it’s important for us to collaborate with like–minded people that share our philosophies and interests in order to form a strong working relationship." Annie Morris, Spoon Cereals

Get in touch

For rates and enquiries, please send a proposal to: